No it’s not a stargate, believe it or not it’s a bladeless fan. This fan blows a stream out of the blue ring. The blue ring has a special airfoil shape that can magnify the airflow up to 15x. Since it involves no blades this stream is uninterrupted. This fan seems pretty cool (if $300 means nothing to you,) if you ask me I’ll stick to my propellor style fan. Mine comes with soothing fan noises and doubles as a sound effect generator.
It certainly has the wow factor, but hackaday.com pointed out it probably has blades in the bottom to push air into the ring. Perhaps not the same traditional style but blades still. This design is very novel, so as far as the user is concerned it’s bladeless. It’s like buying a Roomba and realizing it needs to be emptied every once and a while.